TRENDING ENTRIES

The Customer vs. The User Who Are You Really Building For?

Strategy  

How can a product be a technical masterpiece yet fail to sell a single unit? In the business world, a devastating gap often exists between the customer vs user, leading companies to build tools that satisfy a contract but frustrate the people actually doing the work. The customer is the person with the authority to pay for the product, while the user is the individual who interacts with the tool on a daily basis.

Continue Reading

How to Succeed with Remote and Outsourced Developers

Management  

How do you build a world-class product when your developers are ten time zones away? Successfully managing remote engineering teams requires more than just a Slack channel and a project board. It demands a fundamental shift in how you communicate requirements and build trust across borders. If you can bridge the physical and cultural gap, you'll gain access to a global talent pool that can outpace any local competitor.

Continue Reading

How to Use Kanban to Drive Validated Learning

Management  

How many teams have you seen celebrate the launch of a product that ultimately nobody used? It's a common tragedy in business where high-performing engineers and designers work with incredible efficiency to build something that fails to move a single needle. To solve this, entrepreneurs are turning to a lean startup kanban to ensure that every task completed translates into real business knowledge.

Continue Reading