The Case for Buying a Business, Not Starting One

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By soivaStartup
The Case for Buying a Business, Not Starting One
The Case for Buying a Business, Not Starting One

I used to believe the only way to be an entrepreneur was to build something from scratch. After a painful failure with a well-funded startup—despite having a great product and a brilliant team—I realized I was looking at the whole thing backward. My perspective shifted entirely when I discovered a more direct path: Entrepreneurship Through Acquisition.

Instead of starting with an idea and chasing revenue, you start with revenue and build from there. When you buy an existing business, you're not just buying a name; you're acquiring customers, brand recognition, employees, and most importantly, cash flow. You get to skip the most brutal phase of a startup—the endless fundraising and the desperate search for product-market fit—and jump straight into running and growing a profitable company.

The Untapped Potential in Legacy Businesses

Many successful small businesses have been around for decades. They’re stable and profitable, but their success was often built on older systems. They might have never developed an effective online marketing strategy, built out a formal sales team, or upgraded to more efficient business models. This is where the opportunity for Business Growth & Scaling lies. A new owner can bring a fresh perspective and modern skills to an already solid foundation.

This is exactly what happened to me. After my previous venture fell apart, an advisor pointed me toward a print management company. It had a few million in revenue and a roster of well-respected clients. During our analysis, we realized its true strength wasn't just print management but its expertise in inventory and fulfillment. We saw the chance to transform it into a B2B fulfillment platform—a kind of private, customized Amazon for companies with multiple locations.

In early 2015, I bought the company with a small six-figure investment and a bank loan. Using the company's own cash flow, we hired software engineers and built a modern eCommerce storefront. It was everything my old startup failed to achieve, but this time it worked. We rolled it out to tens of thousands of users who loved the user-friendly system. In just eleven months, we more than doubled the company's marketable value by injecting innovation into a stable business. A year later, I used the profits to acquire a promotional apparel company, merge it into the main business, and instantly boost revenue by another 20%.

It's More Affordable Than You'd Think

When I talk about buying businesses, the first reaction is usually, "I could never afford that." But here’s the reality: many Financial Investment Strategies make this more accessible than building from scratch.

According to a report in the Wall Street Journal, the average startup in the U.S. begins with about $65,000 in capital. That's almost identical to the average down payment on a home. You can take a similar amount of money and, instead of pouring it into an unproven idea, use it to buy a proven business.

Because you're acquiring a company with assets and cash flow, banks are far more willing to lend. It’s possible to get a loan for up to 90% of the purchase price. Let’s run some quick, back-of-the-napkin math:

  • Your Investment: $65,000
  • SBA Loan (90%): $585,000
  • Total Purchase Price: $650,000

Small businesses often sell for a multiple of around three times their adjusted earnings. In this scenario, a $650,000 company would be generating roughly $216,000 a year in discretionary earnings for the owner. Assuming a 15% earnings-to-revenue ratio, that company is bringing in over $1.4 million in annual revenue. With an initial investment of less than $100,000, you can become the CEO of a million-dollar company.

Thinking Like an Investor First

Entrepreneurship Through Acquisition flips the traditional model on its head. You have to think like an investor before you can act like an entrepreneur. You’re not just buying a job; you’re making a serious financial decision. This approach requires strong Small Business Management skills from day one, focusing on operating an existing company while simultaneously looking for opportunities to innovate.

To evaluate if a business is a good purchase, it helps to lean on three core Financial Investment Strategies:

  1. Return on Investment (ROI): You're buying an asset that produces cash flow. In the example above, an investment of around $94,000 (after fees and working capital) could generate $216,000 in annual earnings. Even after paying back the bank loan, the cash flow can still provide a 100%+ annual ROI on your initial investment, a figure that blows away real estate or stock market returns.
  2. Margin of Safety: Coined by legendary value investors, this principle is about limiting downside risk. A startup has a 90% chance of failure. In contrast, the default rate on SBA loans for business acquisitions is around 2%. You're buying a company with a proven track record and tangible earnings, which creates a massive built-in safety net.
  3. Upside Potential: This is where the entrepreneur in you comes alive. Unlike a passive investment like real estate, you are an active participant in creating value. Your efforts in Business Growth & Scaling directly increase the company's revenue and earnings. A business growing at 10% per year will double in size in about seven years, dramatically increasing both its cash flow and its eventual sale price.

A Massive Wave of Opportunity Is Here

Right now, there is a once-in-a-generation opportunity. The Baby Boomer generation owns an estimated 12 million small businesses, and they are retiring at a rate of over 10,000 per day. It’s estimated that $10 trillion in business value will need to change hands over the next decade.

This is creating an unprecedented buyer's market. The infrastructure built by the previous generation is becoming available at affordable prices. For those willing to rethink the path to entrepreneurship, this is the perfect time to step in, apply modern Small Business Management practices, and build upon a solid foundation. You can skip the startup phase and move directly into owning and growing a profitable company from day one.

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