Before you start polishing your pitch deck and lining up investor meetings, it’s crucial to get your head in the right place. Getting your expectations, your math, and your strategy straight from the beginning can make all the difference when you’re looking for .
It all started on August 13, 2008. Fresh out of law school in Spain, I moved to the United States with my brother Bernardo, who is still my best friend. With our parents’ encouragement, we landed in New York, and I’ll never forget that first taxi ride into Manhattan. As we stared out the windows, completely amazed, our driver, Luigi, shared his life story in a thick Italian accent.
To really get what freelancing is about, it helps to see how it stacks up against a traditional job. The single biggest difference? Accountability. As an employee, you answer to your boss. As a freelancer, you answer to yourself. It’s a simple distinction that changes everything about how you work, get paid, and plan your life.
For any new business to succeed today, you have to play to your strengths to connect with the right audience. The most direct path to achieving this is by using a solid to fuel your growth. But with so many options out there, it can be tough for a to figure out where to begin. That’s where I can help.
As a leader, some of the most powerful concepts for growth aren't directives—they're discussion starters. If you want to elevate your team's mindset, the best way is to guide them through a conversation and let them arrive at the key insights themselves.
If our brain is supposedly designed to help us build the life we want, why does it so often feel like it’s working against us? Why do we think, feel, and struggle the way we do? And on the flip side, what’s happening when we actually succeed? My own journey to understand how our minds work started with that simple question: I had no idea it would lead to such profound insights about who we are.
It all started on November 11, 2021, with a COVID-19 diagnosis. What began as a mild cold quickly devolved into a crushing fatigue that made it hard to even think about moving. By the 15th, I could feel the virus in my lungs, each breath becoming a conscious effort. I kept telling myself I’d push through it, but by Sunday the 21st, my wife, Michelle, knew better. She saved my life that day.
I don’t know anyone who enjoys throwing away their hard-earned money, and I'm sure you feel the same way. This is exactly why social media marketing should be a core part of any modern marketing toolkit. It gives us the power to test our ideas and adjust on the fly.
It’s staggering to see how much money is pouring into digital marketing. Companies are shifting massive chunks of their advertising budgets online, with social media ad spending growing by over 45% in a single year. By 2019, it was an $18.4 billion industry in the U.S. alone. Everyone’s in, especially on Facebook, which now commands a huge portion of all digital ad dollars.