Moving Beyond Silos: How Agile Reshapes Marketing Teams
Getting marketing teams on the same page can feel like an uphill battle. At a high level, everyone agrees that alignment is crucial, but when you dig into the day-to-day work, things get complicated. We ran into this exact problem when we started shifting our own team toward an Agile approach. While the marketing department was excited, the rest of the company was skeptical. They just didn't see how this new way of working would solve anything.
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