When it comes to writing copy that actually sells, reading is only half the battle. At the end of the day, there’s just one way to get great at it: you have to write, put your words in front of real people, and see how they react. The reaction you’re looking for, of course, is when they decide to buy.
There's an old saying in sales: "Timid salesmen have skinny kids." While writing copy for an online business isn't exactly the same as a face-to-face pitch, the core principle holds true. You have to be willing to ask for the sale. This is the single most important part of your copy, yet it's where so many people freeze up, especially when they're just getting their off the ground.
Bullet points are one of the most powerful, yet strangely overlooked, tools you have in your writing toolkit. In any successful , mastering them is non-negotiable. They seem so simple, but almost nobody uses them to their full potential.