The Real Work of Networking to Grow Your Business
Networking often gets a bad rap. Many people see it as just another sales channel—a place to pitch your services, collect cards, and hopefully land a client. But if that’s all you’re using it for, you’re missing the bigger picture. Real networking is about more than just a quick sale; it’s a powerful tool for growing your entire business, and it requires a different kind of thinking. It’s about taking your networking activities and seeing them as more than just a marketing tactic.
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