It’s pretty simple: people who already know you are far more likely to buy something from you than a total stranger. This holds true for your social media audience. Every day, they’re bombarded with messages from people they don’t know, connect with, or care about, and they’ve gotten really good at ignoring the noise. They don’t have time to figure out why your product is worth their attention. That’s not their job—it’s yours.
There’s a great quote from George Herbert that goes, “Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” This idea has never been more relevant for digital marketing.
Back in 1951, Alan Turing, the father of modern computing, wondered what would happen if a machine could think more intelligently than we do. That question feels more relevant than ever today, especially in the world of marketing. Artificial intelligence sits in a fascinating spot, blending human-like creativity with technological power. For any small business or solo entrepreneur without unlimited resources, this is an exciting prospect—a way to do more with less.
In digital marketing, content is the currency we spend to get attention. But just like any currency, its real value comes from how smartly you use it. It takes a lot of effort to research keywords, understand an audience, and write a great article. The good news is that hitting “publish” on a blog post or video isn't the end—it's just the beginning. Think of your content as an asset, something that pays dividends long after you’ve created it. This is especially true for anyone and needing to maximize their efforts.
In the old days of retail, you’d set up shop on a busy street and design an eye-catching window display to draw people in. Today, your website and blog are that window display. You’ve put in the work to create a library of great content, but just like a shop owner waiting for customers, you can’t just sit back and hope people find you. The real growth begins when you start proactively engaging—not just with customers, but with the algorithms that decide who sees your work.