blogging as a side hustle

2025-10-30

Building a Marketing Engine That Thinks Like a Startup

In many companies, the marketing department feels like it’s constantly playing catch-up. A quick-reaction team gets spun up to handle a PR crisis, then another team collaborates with product managers to bake marketing into the launch. The industry shifts, a new competitor emerges with a cheaper model, and marketing is again tasked with leading the response. While the company might thrive, the internal feeling is often one of chaotic reactivity, not proactive strategy.

Startup

2025-10-24

The Single Best Way to Truly Master a New Skill

I was fourteen, standing on a stage, and I was pretty sure my entire life was about to end. The auditorium lights felt blinding, and the silence from the crowd—a mix of students, parents, and teachers—was deafening. My job was simple: give a few closing remarks at the school awards night. But as I stood there, script shaking in my sweaty hands, my mind went completely blank.

Side Hustle

2025-10-18

9 Ways to Frame an Offer So It Sells Itself

An irresistible offer, as the marketing guru Ray Edwards put it, is one that sells itself. People don’t need to be persuaded to buy; they ask you if they can. At the heart of any great sales page or pitch is the offer. It’s a combination of the transformation you’re promising, the product or service that delivers it, and the price.

Side Hustle

2025-10-18

My Client's Blog Traffic Jumped After This Headline Fix

If you want to create content that actually gets read and sells your ideas, there’s one skill that stands above the rest: writing great headlines. Think of your headline as the ad for your ad. Its job isn’t to sell the whole product or idea, but simply to sell the reader on the next sentence. To pull this off, a headline has to nail three specific tasks.

Startup

2025-10-18

A Copywriting Framework That Doesn't Feel Like Selling

"Selling is essentially a transfer of feelings." That classic line from Zig Ziglar gets to the heart of a major challenge. If you can master the art of sales copy, you can effectively write your own paycheck. A good copywriter should never be broke; they can literally create money from thin air.

Side Hustle

2025-10-18

Why Giving Things Away for Free Actually Works

Hal Varian, Google’s Chief Economist, once pointed out that in today’s internet economy, the one truly scarce resource is attention. This single idea unlocks the strategy behind some of the world's most successful companies and holds powerful lessons for anyone looking to build a business.

Side Hustle

2025-10-08

Why My Content Plan Warms Up Leads Before I Sell

It’s pretty simple: people who already know you are far more likely to buy something from you than a total stranger. This holds true for your social media audience. Every day, they’re bombarded with messages from people they don’t know, connect with, or care about, and they’ve gotten really good at ignoring the noise. They don’t have time to figure out why your product is worth their attention. That’s not their job—it’s yours.

Side Hustle

2025-10-07

Scaling Your Business with Marketing Technology

There’s a great quote from George Herbert that goes, “Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” This idea has never been more relevant for digital marketing.

Startup

2025-10-07

A Realistic Look at AI for Content Marketing

Back in 1951, Alan Turing, the father of modern computing, wondered what would happen if a machine could think more intelligently than we do. That question feels more relevant than ever today, especially in the world of marketing. Artificial intelligence sits in a fascinating spot, blending human-like creativity with technological power. For any small business or solo entrepreneur without unlimited resources, this is an exciting prospect—a way to do more with less.

Side Hustle