So you’re thinking about starting a coaching business. It’s a great field, but there’s a common misconception about what it really takes. Many people see it as just dispensing advice. But to build a lasting business, you need to be more than an advisor; you need to be a partner in your client’s success. It’s one thing to show someone a map, but it’s another thing entirely to make sure they actually start driving.
Starting a coaching business feels like a huge undertaking, but it breaks down into a series of practical, manageable decisions. From picking a name to finding your first clients, each step builds on the last. It’s less about a single giant leap and more about consistent, thoughtful progress.
When you're just getting into the world of coaching, it’s easy to get hung up on credentials. Sure, degrees and certifications suggest you have more expertise than someone without them, but that isn't the main hurdle. The real challenge in starting a coaching business is establishing that expertise in a way that captures the attention of potential clients and convinces them to stick with you for the long haul.