Why do most people struggle to build wealth despite earning decent salaries? They fail because they pay everyone else before they pay themselves. To pay yourself first means prioritizing your asset column by setting aside money for investments before you pay a single bill or tax. This habit creates a healthy financial pressure that forces you to find new ways to generate income rather than simply surviving on what's left over.
In his book Rich Dad Poor Dad, Robert Kiyosaki explains that the difference between the rich and the middle class is their order of operations. Most people get a paycheck, pay their bills, and then save whatever is left. The rich allocate money to their assets immediately and use the remaining amount to cover expenses. This isn't just a math trick; it's an exercise in mental and financial fortitude.
According to Kiyosaki, approximately 90 percent of the Western world follows the standard dogma of working hard, paying taxes, and hoping for government support later. These individuals lack the self-discipline to manage their cash flow effectively. By prioritizing your asset column, you're treating your future self as your most important creditor. This shift in mindset is what separates those who build lasting wealth from those who stay stuck on the paycheck treadmill.
Wealth building habits require more than just a high salary. They require the internal control to resist the urge to spend everything you earn. Kiyosaki notes that many people who get a raise immediately go out and buy a new car or take a cruise. This lack of discipline ensures that no matter how much they earn, their asset column remains empty.
When you pay yourself first, you'll likely find yourself short on cash for your other bills at some point. Most people would dip into their savings to pay the bill collector, but the wealthy use this pressure as a catalyst. The fear of an angry creditor or the tax man becomes the motivation to think, create, and earn more. It's like going to the gym; the more you work your "money muscles" by solving these shortages, the stronger your financial intelligence becomes.
Kiyosaki teaches that cash flow management is one of the three most important skills for an entrepreneur. If you don't have the discipline to pay yourself when times are tough, you won't have the discipline when you're rich. The goal is to use the pressure of unpaid bills to inspire your financial genius to seek out new opportunities, like selling an extra product or finding a new investment, rather than liquidating your assets.
Kiyosaki shares a personal story from his time as a salesman at Xerox. He wanted to buy a Porsche, but instead of getting a loan, he focused on his asset column. He worked harder to sell more machines and used the commissions to buy assets that generated enough cash flow to pay for the car. The Porsche was a reward for his financial intelligence, not a burden on his future earnings.
He also uses the analogy of the "98-pound weakling" from old comic books. Most people let bill collectors—the "bullies"—kick sand in their faces, so they pay them first and weaken their own position. By paying yourself first, you use the fear of the bully to make yourself mentally and fiscally stronger. You become the master of your money rather than its slave.
Automate your investment contribution. Set up a transfer to your brokerage or asset account that triggers the moment your paycheck hits, ensuring you pay yourself before you can spend a cent elsewhere.
Keep your personal expenses low. Avoid taking on consumer debt or "doodads" that create monthly liabilities, as these reduce the pressure that could otherwise be used to spark your creativity.
Seek out new income sources when cash is tight. Instead of dipping into your savings to pay a bill, find a way to earn the extra money through a side project, sales, or a new business idea today.
This advice is often called oversimplified or even dangerous by traditional financial planners. Critics point out that intentionally being late on bills can destroy a credit score, making it harder to secure the low-interest loans needed for large-scale investing. They argue that this strategy only works for those with a high enough income to absorb the risk of a temporary cash shortfall.
Others suggest that for those living below the poverty line, there is simply no margin to pay themselves first without facing immediate homelessness. These experts advocate for building a basic emergency fund before attempting Kiyosaki's high-pressure tactics. While the psychological benefits of the habit are clear, the mechanical risks to one's credit reputation are a legitimate concern for anyone who isn't already financially established.
Prioritizing your asset column creates the mental hunger required to seek out new income opportunities. This pressure transforms financial stress into a catalyst for creativity and growth. Set an automatic transfer to your investment account today before paying a single household bill.
Start with a small, manageable amount. Even if it's only $20, the act of prioritizing your asset column before your bills builds the habit of self-discipline. As your financial intelligence grows, you can increase this amount. The goal is to develop the mindset of an investor, regardless of the initial dollar figure.
It can if you are irresponsible. Kiyosaki doesn't suggest ignoring bills indefinitely; he suggests using the pressure of the deadline to motivate you to earn more. You must be astute enough to generate the extra cash needed before the late payments significantly impact your credit rating or lead to legal issues.
This money should go directly into your asset column. Use it to buy stocks, bonds, income-generating real estate, or to start a small business. The key is that this capital becomes an "employee" that works 24 hours a day to generate more wealth for you over time.
A high salary without discipline usually leads to higher expenses, a phenomenon known as bracket creep. Without self-discipline, people spend their raises on bigger houses and faster cars, which are liabilities. Self-discipline ensures that you prioritize assets that put money in your pocket, regardless of your current income level.
During a crash, those who have consistently paid themselves first have a deep asset column to fall back on. Furthermore, they have developed the creative thinking skills needed to identify bargains when others are panicking. Their habit of looking for income solutions makes them more resilient than those who only rely on a single paycheck.
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