TRENDING ENTRIES

The Customer vs. The User Who Are You Really Building For?

Strategy  

How can a product be a technical masterpiece yet fail to sell a single unit? In the business world, a devastating gap often exists between the customer vs user, leading companies to build tools that satisfy a contract but frustrate the people actually doing the work. The customer is the person with the authority to pay for the product, while the user is the individual who interacts with the tool on a daily basis.

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How to Succeed with Remote and Outsourced Developers

Management  

How do you build a world-class product when your developers are ten time zones away? Successfully managing remote engineering teams requires more than just a Slack channel and a project board. It demands a fundamental shift in how you communicate requirements and build trust across borders. If you can bridge the physical and cultural gap, you'll gain access to a global talent pool that can outpace any local competitor.

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How to Use Kanban to Drive Validated Learning

Management  

How many teams have you seen celebrate the launch of a product that ultimately nobody used? It's a common tragedy in business where high-performing engineers and designers work with incredible efficiency to build something that fails to move a single needle. To solve this, entrepreneurs are turning to a lean startup kanban to ensure that every task completed translates into real business knowledge.

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Funny Money How a Comic Relief Blue Ocean Strategy Disrupts Charity

Entrepreneurship  

Why would millions of people wear a plastic red nose and act like fools just to give away their money? This phenomenon is the result of a comic relief blue ocean strategy that successfully moved the charity sector away from pity and into the realm of community fun. By looking across alternative industries and noncustomers, this organization transformed a declining market into a vibrant social movement. It didn't just ask for donations; it completely changed why and how people give.

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