We are living in an era of unprecedented information. In the last fifty years, the dawn of the digital age has caused an explosion of knowledge and data. Every single day, we collectively generate about 1.15 trillion megabytes of new data—a fact I found in a quick 45-second Google search. To put that in perspective, we create more new information in a 24-hour cycle than all of our ancestors did over millions of years.
Most of us have a few scattered memories from early childhood, maybe a birthday party or playing outside, probably from around age four or five. What we can’t recall, however, is how our brains actually operated back then. It’s easy to assume they worked just like they do now, but that couldn’t be more wrong.
Have you ever caught yourself in a loop of self-doubt? That feeling when you desperately want to achieve something, but you just can't seem to make it happen because you're your own worst enemy. How many times have you talked yourself out of a great idea?
I heard a story recently that perfectly captures the journey most entrepreneurs face. A young man’s mother looked at him and said something he dreaded hearing: “You are going to have to go back to being a waiter at Red Lobster.”
It's no secret that companies spend a fortune on social media ads—think somewhere in the ballpark of $58 billion a year. But what if you're just getting started or without a massive budget? The good news is, you don't have to spend a dime to start growing your audience.
It’s a frustratingly common story: your business seems to have all the right pieces in place. The product is solid, the pricing makes sense, and people seem interested. Yet, the sales just aren’t there. The number one reason so many businesses struggle isn't a fundamental flaw in their model—it’s a breakdown in the art of selling.
In the rush to master the latest digital marketing trends, it's become common to hear that old-school media is dead. But reports of its death have been greatly exaggerated. While everyone else is fighting for attention in crowded digital spaces, a smart few are finding incredible returns by going against the grain.
It’s pretty simple: people who already know you are far more likely to buy something from you than a total stranger. This holds true for your social media audience. Every day, they’re bombarded with messages from people they don’t know, connect with, or care about, and they’ve gotten really good at ignoring the noise. They don’t have time to figure out why your product is worth their attention. That’s not their job—it’s yours.
On social media, the game is all about engagement. The more people who like, comment on, and share your posts, the more the platform will show your content to other people for free. It’s a simple feedback loop. If you can build up that engagement when you're not selling anything, you'll have a much wider reach when it's time to actually promote something. It’s a foundational piece of any good strategy.