Before you start polishing your pitch deck and lining up investor meetings, it’s crucial to get your head in the right place. Getting your expectations, your math, and your strategy straight from the beginning can make all the difference when you’re looking for .
For any new business to succeed today, you have to play to your strengths to connect with the right audience. The most direct path to achieving this is by using a solid to fuel your growth. But with so many options out there, it can be tough for a to figure out where to begin. That’s where I can help.
If our brain is supposedly designed to help us build the life we want, why does it so often feel like it’s working against us? Why do we think, feel, and struggle the way we do? And on the flip side, what’s happening when we actually succeed? My own journey to understand how our minds work started with that simple question: I had no idea it would lead to such profound insights about who we are.
As W. Edwards Deming once said, “If you can’t describe what you are doing as a process, you don’t know what you’re doing.” This hits home when you’re navigating the world of digital marketing. It's easy to get overwhelmed by all the options. Many businesses just throw their hands up and outsource everything to an agency, and there’s nothing wrong with that. But I’m guessing you’re here because you want to build that expertise in-house. When you understand the process, you can own your and use agencies more effectively, telling them exactly what you need.
There’s a classic saying in business: “You have to spend money to make money.” This often leads people straight to the advertising dashboards of Google and Facebook, ready to pour cash into their marketing. And it’s true, scaling your reach with paid media on social networks and search engines is incredibly effective. The results can be undeniable.
Answering the call of entrepreneurship, whether you're launching a or rethinking an established company, requires a specific mindset. As spiritualist Meister Eckhart said, you must "be willing to be a beginner every single morning." Adopting this fresh perspective is crucial for building a marketing approach that actually works in today's digital world.
“One’s destination is never a place, but a new way of seeing things.”
Mike Tyson famously said, “Everyone has a plan until they get punched in the mouth.” In the world of business, the marketing landscape is that punch, and it’s always in motion. Sometimes the changes are slow, like continents drifting apart. New platforms, strategies, and audiences gradually emerge. Other times, the ground shifts so violently that you have to rethink everything you thought you knew.