When Your Marketing Team Is Drowning in Chaos
Here’s a hard truth for anyone in marketing today: the old playbook is broken.
Startup
freelance business
From Bootstrapping to VCs: Funding Your Startup
You’ve got a promising idea, maybe a side project that’s starting to feel like the real deal. The next big hurdle is figuring out how to fund it. Turning a great concept into a legitimate startup company requires capital, and finding the right kind of startup funding can feel like navigating a maze.
Startup
The Unsexy Side of Startup Funding
So, you have a killer idea for a business startup. You’ve built a pitch deck, maybe even got some early traction, and now you’re ready to chase down serious capital. But here’s the thing they don’t always tell you: securing startup funding isn’t just about a polished presentation. Before any serious investor writes a check, they’re going to put your company under a microscope in a process called due diligence.
Startup
What Really Matters When Raising Startup Funding
You’ve refined your approach and put in the work to make sure your business is set up for success. You have a solid vision and you're ready to find the capital that will take it to the next level. So, what do you actually need to start talking to investors? And how do you prepare those materials to get the best possible outcome?
Startup
Why Manchester United's Manager Fired His Star Players
When you think about what makes a team successful, it’s easy to focus on talent. But for Sir Alex Ferguson, widely considered the greatest soccer manager of all time, something else always came first: culture.
Startup
Why Asking 'Why Will This Fail?' Can Save Your Business
There’s a single question that has saved me from more financial loss, wasted time, and squandered resources than any other piece of advice. It’s a question I learned the hard way, through a long list of failures and setbacks. Most people avoid asking it because it feels deeply uncomfortable, but ignoring it puts you in a dangerous position, like an ostrich with its head in the sand.
Startup
Why the Frame Matters More Than the Product
I used to have a love affair with a specific clothing brand. Seriously, you could find me dressed in their stuff from head to toe. My obsession started a few years back when I learned about the founder’s story—his vision, his insane attention to detail, and the creative wizardry he put into every piece. This brand wasn’t just about clothes; it was about one-of-a-kind designs for daily life, and yeah, they came with a premium price tag.
Startup
Why Your Customers' Perception Is Your Best Marketing Tool
For three years, I was convinced my hairdresser was a perfectionist. He’d come to my house like clockwork every week and give me the same great haircut. I stuck with him because I believed he had an incredible eye for detail, and I trusted him completely.
Startup
Treating Your Portfolio Like a Business Startup
It’s time to move from theory to practice. You can know all about passive asset-class investing, but the real work begins now. Implementing a winning strategy starts with a single, foundational document: an investment policy statement.
Investment