freelance business

2025-10-19

The Hardest Part of My Startup Was Learning to Let Go

With our scalability problem finally behind us, I could turn my attention to the rest of the business. The truth is, I’d been running Bizness Apps pretty much by myself since we launched, and I was completely overwhelmed. My days were a blur of answering support tickets, making sales calls, and troubleshooting with developers. I was pulling 100-hour weeks, chained to my phone and answering emails at one or two in the morning. I can’t imagine doing that now, but sometimes that’s what it takes to get an edge.

Startup

2025-10-19

How a Single Customer Email Solved Our Scaling Problem

After a big win at the DEMO conference put our business on the map, I figured the next step was obvious: hire more friends and scale our cold-calling efforts. I imagined that a larger team, combined with referrals and organic press, would multiply our revenue. I couldn't have been more wrong.

Startup

2025-10-18

Your Side Hustle Launch Needs a Story, Not Just a Sales Page

Every year, just as he seemed to be wrapping up his big presentation, Steve Jobs would pause and say, “Oh yeah, one more thing...” That was the moment everyone was waiting for. It was when he’d reveal the iPod, the iPhone, or some other game-changing product. It was the perfect ending to his annual story, and it’s a masterclass in how to launch a product.

Side Hustle

2025-10-10

Thinking About Startup Funding? Read This First

Before you start polishing your pitch deck and lining up investor meetings, it’s crucial to get your head in the right place. Getting your expectations, your math, and your strategy straight from the beginning can make all the difference when you’re looking for .

Startup

2025-10-10

Building a Digital Marketing Strategy for Your Startup

For any new business to succeed today, you have to play to your strengths to connect with the right audience. The most direct path to achieving this is by using a solid to fuel your growth. But with so many options out there, it can be tough for a to figure out where to begin. That’s where I can help.

Startup

2025-10-09

Why Your Brain Isn't Designed for Happiness

If our brain is supposedly designed to help us build the life we want, why does it so often feel like it’s working against us? Why do we think, feel, and struggle the way we do? And on the flip side, what’s happening when we actually succeed? My own journey to understand how our minds work started with that simple question: I had no idea it would lead to such profound insights about who we are.

Startup

2025-10-07

The Marketing Process That Drives Real Growth

As W. Edwards Deming once said, “If you can’t describe what you are doing as a process, you don’t know what you’re doing.” This hits home when you’re navigating the world of digital marketing. It's easy to get overwhelmed by all the options. Many businesses just throw their hands up and outsource everything to an agency, and there’s nothing wrong with that. But I’m guessing you’re here because you want to build that expertise in-house. When you understand the process, you can own your and use agencies more effectively, telling them exactly what you need.

Startup

2025-10-07

Paid Ads Should Be Your Last Step, Not Your First

There’s a classic saying in business: “You have to spend money to make money.” This often leads people straight to the advertising dashboards of Google and Facebook, ready to pour cash into their marketing. And it’s true, scaling your reach with paid media on social networks and search engines is incredibly effective. The results can be undeniable.

Startup

2025-10-07

The Content Strategy I Used to Get Found on Google

Answering the call of entrepreneurship, whether you're launching a or rethinking an established company, requires a specific mindset. As spiritualist Meister Eckhart said, you must "be willing to be a beginner every single morning." Adopting this fresh perspective is crucial for building a marketing approach that actually works in today's digital world.

Startup