The Marketing Process That Drives Real Growth
As W. Edwards Deming once said, “If you can’t describe what you are doing as a process, you don’t know what you’re doing.” This hits home when you’re navigating the world of digital marketing. It's easy to get overwhelmed by all the options. Many businesses just throw their hands up and outsource everything to an agency, and there’s nothing wrong with that. But I’m guessing you’re here because you want to build that expertise in-house. When you understand the process, you can own your and use agencies more effectively, telling them exactly what you need.
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