Most marketers would agree that being agile is a good thing. We praise the idea of failing fast, we talk about being data-driven, and we champion simplicity. But there’s often a huge gap between saying these things and actually putting them into practice. We’ve all seen managers who encourage risk-taking but are quick to penalize the first person whose experiment doesn’t pan out.
There’s never been a better time to be in marketing. Seriously. The explosion of technology has armed us with thousands of tools and platforms, giving us a direct line to attract, engage, and delight customers in ways we could only dream of 20 years ago. With social networks and search engines, our reach is practically unlimited. The digital world is an infinite canvas, and we have every tool imaginable to create something amazing.
Here’s a hard truth for anyone in marketing today: the old playbook is broken.
When you think about online marketing, search engines are probably the first thing that comes to mind. They're incredibly popular with both businesses and customers for a reason—they deliver fast, accessible results. But a truly effective goes much deeper than just search. Let's walk through some other powerful methods you can use.
You’ve done the hard work of building an attractive, user-friendly website for your business. The problem is, launching a site is like opening a store in the middle of a desert—if no one knows how to find you, it doesn’t matter how great it is. This is a common hurdle for any new . In a market crowded with thousands of well-designed websites, simply existing isn’t enough.
For any new business to succeed today, you have to play to your strengths to connect with the right audience. The most direct path to achieving this is by using a solid to fuel your growth. But with so many options out there, it can be tough for a to figure out where to begin. That’s where I can help.
I don’t know anyone who enjoys throwing away their hard-earned money, and I'm sure you feel the same way. This is exactly why social media marketing should be a core part of any modern marketing toolkit. It gives us the power to test our ideas and adjust on the fly.
There’s a great quote from George Herbert that goes, “Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” This idea has never been more relevant for digital marketing.
As W. Edwards Deming once said, “If you can’t describe what you are doing as a process, you don’t know what you’re doing.” This hits home when you’re navigating the world of digital marketing. It's easy to get overwhelmed by all the options. Many businesses just throw their hands up and outsource everything to an agency, and there’s nothing wrong with that. But I’m guessing you’re here because you want to build that expertise in-house. When you understand the process, you can own your and use agencies more effectively, telling them exactly what you need.