There’s a classic saying in business: “You have to spend money to make money.” This often leads people straight to the advertising dashboards of Google and Facebook, ready to pour cash into their marketing. And it’s true, scaling your reach with paid media on social networks and search engines is incredibly effective. The results can be undeniable.
“One’s destination is never a place, but a new way of seeing things.”
Mike Tyson famously said, “Everyone has a plan until they get punched in the mouth.” In the world of business, the marketing landscape is that punch, and it’s always in motion. Sometimes the changes are slow, like continents drifting apart. New platforms, strategies, and audiences gradually emerge. Other times, the ground shifts so violently that you have to rethink everything you thought you knew.