When you're building a side hustle, especially in affiliate marketing, it’s easy to get caught up in social media. But one of the most powerful tools in your arsenal is actually email marketing. The return on investment can be staggering—studies have shown it can be as high as $40 for every dollar you spend. Think about that. An effective email list isn't just a contact sheet; it's your own private gold mine.
If you've ever wondered what is passive income, you’ve likely come across affiliate marketing. It’s a popular strategy for earning money by promoting products or services you believe in. As an affiliate, you use your online presence—whether it's a blog, a YouTube channel, or a social media account—to guide people toward businesses, and you get a commission when they make a purchase. It's a powerful online business side hustle that allows you to generate revenue without creating your own products.
In today's fast-paced, hyper-connected world, the ground is constantly shifting under our feet. For companies and their employees, this means the skills needed to succeed are in a perpetual state of flux, creating a widening gap between the talent available and the talent required.
If the thought of doing 5,000 push-ups in a month makes you want to curl up and hide, you’re not alone. The key isn’t to set a goal that might literally kill you. It’s to just start with something. Take a simple fitness challenge. A woman named Anouk, on week three of her own challenge, put it perfectly: “I really really really didn’t feel like it but did it anyway BOOM BOOM BOOM.”
We all know that feeling. The alarm goes off, and your first thought is, “I just don’t feel like it.” This isn’t just about waking up; it’s a mindset that can quietly sabotage your entire day, especially when you’re trying to build something on the side. That feeling has a way of creeping into everything, from hitting the gym to tackling the most important tasks for your side hustle business.
If you’ve ever felt like your marketing team is juggling too many priorities, constantly switching tasks, and struggling to show real results, you’re not alone. The modern marketing landscape is a frantic mix of shifting customer needs, emerging channels, and endless requests from stakeholders. It’s easy to get caught running on a hamster wheel of activity without making any real forward progress.
John le Carré once wrote, "A desk is a dangerous place from which to view the world." I’ve taken that to heart. My office is often a seat on a Cathay Pacific flight, a guest house in Asia, or a hotel room with a view of the Hong Kong skyline at 2 a.m.
There’s a simple but powerful psychological tool you can use to motivate yourself or someone else to build a habit or stick to a goal. It’s a technique that has been used in everything from presidential politics to personal fitness, and it all comes down to one simple shift: asking instead of telling.
I was fourteen, standing on a stage, and I was pretty sure my entire life was about to end. The auditorium lights felt blinding, and the silence from the crowd—a mix of students, parents, and teachers—was deafening. My job was simple: give a few closing remarks at the school awards night. But as I stood there, script shaking in my sweaty hands, my mind went completely blank.