There’s a fundamental rule of communication that, once you grasp it, can completely transform your ability to negotiate, resolve conflicts, and genuinely change people’s minds. It also shines a light on why so many of our arguments go nowhere. This principle is a game-changer for anyone running a or trying to get a off the ground.
Bullet points are one of the most powerful, yet strangely overlooked, tools you have in your writing toolkit. In any successful , mastering them is non-negotiable. They seem so simple, but almost nobody uses them to their full potential.
"Selling is essentially a transfer of feelings." That classic line from Zig Ziglar gets to the heart of a major challenge. If you can master the art of sales copy, you can effectively write your own paycheck. A good copywriter should never be broke; they can literally create money from thin air.
The opportunities to connect with people have never been more abundant, both in-person and online. Not too long ago, networking was an event you put on your calendar, maybe once a week. Outside of the occasional social gathering, your ability to connect was mostly confined to being in the same room as other professionals. But that's completely changed. Today, networking is a constant. It’s less of an activity and more of an attitude.
It’s a thought I wish more businesses would embrace: the real power of social media lies in building relationships, not just hunting for prospects. Far too many companies and professionals jump straight to selling before they’ve even figured out what people want to buy. The goal here is to shift your perspective on social media and offer some practical ways to change the results you’re getting.
It’s a simple question: can you learn? Most of us would say yes without a second thought. But how deep does that belief go? Sure, we can learn simple things. But what about the really hard stuff? Could you learn to play the piano, understand monetary policy, or wrap your head around quantum mechanics? Could you become an expert, speaking on conference stages about it?
In digital marketing, content is the currency we spend to get attention. But just like any currency, its real value comes from how smartly you use it. It takes a lot of effort to research keywords, understand an audience, and write a great article. The good news is that hitting “publish” on a blog post or video isn't the end—it's just the beginning. Think of your content as an asset, something that pays dividends long after you’ve created it. This is especially true for anyone and needing to maximize their efforts.