It’s a simple question: can you learn? Most of us would say yes without a second thought. But how deep does that belief go? Sure, we can learn simple things. But what about the really hard stuff? Could you learn to play the piano, understand monetary policy, or wrap your head around quantum mechanics? Could you become an expert, speaking on conference stages about it?
There's a common belief that to succeed in business, you need to appeal to the largest possible market. But the truth is, there are riches in niches. Consider the Amalgamated Order of Real Bearded Santas, which held a convention for over 300 professional Santas—a niche within the already specific Santa niche. Every industry association, from national speaking groups to local chapters, represents a focused market ripe with opportunity for someone.
There’s a great quote from George Herbert that goes, “Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” This idea has never been more relevant for digital marketing.
On social media, the main goal is to connect with your audience in a way that feels native to each platform. When you get it right, you’ll see engagement from customers climb, and you can leverage those relationships to expand your reach far beyond what you could achieve alone.
In digital marketing, content is the currency we spend to get attention. But just like any currency, its real value comes from how smartly you use it. It takes a lot of effort to research keywords, understand an audience, and write a great article. The good news is that hitting “publish” on a blog post or video isn't the end—it's just the beginning. Think of your content as an asset, something that pays dividends long after you’ve created it. This is especially true for anyone and needing to maximize their efforts.