The smartest strategies are often defined by the things you decide not to do. For anyone looking to build a successful content platform or side hustle business, the first step isn’t about chasing every trend. It’s about finding your unique sweet spot.
If you're one of the millions of Americans pursuing home based business opportunities or starting a side hustle while working full time, your home is likely your headquarters. That spare room or corner of the den isn't just a place to escape—it's your office. And that means you might be eligible for a home office tax deduction, a powerful tool in your small business tax management toolkit.
It was 2008, and Jen Adrion and Omar Noory were just one year out of design school. They were doing what they were supposed to be doing—Jen was teaching at their alma mater while freelancing, and Omar had landed a job at a local design studio. From their tiny apartment in Columbus, Ohio, they were making ends meet with a side business with job structure. But the reality of commercial design work was setting in, and it felt a lot like burnout. Jen found herself wondering if she’d made a huge mistake, questioning if she should have pursued a completely different career.
Getting an online business off the ground, especially on a platform like Amazon, involves more than just picking a product. You're building a network of partners and services that handle everything from logistics to branding. Let's break down who you'll be working with and what it really takes to get started.
That feeling of waking up in a panic is the worst. Wasn’t I supposed to be doing something? Do I need to be somewhere? Did I just make a huge mistake and leave a secure, well-paying job for… this?
A doctor walked into the hospital room and spoke gently. "I'm going to give you a few minutes to say your goodbyes. When you’re ready, I’ll come back and turn off the ventilator."
If you're an entrepreneur, you know that the first idea isn't always the one that hits it big. Success often comes from being a serial entrepreneur—always looking for the next opportunity. You might spot a business for sale that you know you could elevate, but there’s one problem: your cash is tied up in your current company. When this happens, don't let a lack of capital stop you. An SBA loan could be the key to financing that acquisition.
Moving to San Diego was supposed to be the answer to my burnout. After the multi-year slog of getting my business off the ground, I thought the change of scenery would be a magic fix. In many ways, it was one of the best decisions I ever made. It gave me the space to think, to reflect on how a dorm room project had become a multimillion-dollar startup company. But that breathing room also brought a difficult realization: I wasn’t just tired. I was ready to move on.
Every year, just as he seemed to be wrapping up his big presentation, Steve Jobs would pause and say, “Oh yeah, one more thing...” That was the moment everyone was waiting for. It was when he’d reveal the iPod, the iPhone, or some other game-changing product. It was the perfect ending to his annual story, and it’s a masterclass in how to launch a product.