Pricing is the moment of truth. As marketing expert E. Raymond Corey once said, it’s the single point where every bit of your marketing effort comes into focus. Think of it like a farmer at harvest time. An entire year of labor hinges on that final act of gathering the crops. For a business, pricing is how you harvest the value you’ve painstakingly created. It’s the only way to bring in the revenue that keeps the lights on.
The opportunities to connect with people have never been more abundant, both in-person and online. Not too long ago, networking was an event you put on your calendar, maybe once a week. Outside of the occasional social gathering, your ability to connect was mostly confined to being in the same room as other professionals. But that's completely changed. Today, networking is a constant. It’s less of an activity and more of an attitude.
If you’re about to walk into your first networking meeting, this is for you. I’m going to cover everything you need to think about before you even leave the house. But even if you’re a seasoned pro, stick around. You might pick up a new strategy or just get a fresh dose of motivation for getting out there. When you’re , making these events count is crucial.
One of the biggest hurdles in networking is figuring out what you should actually expect to get out of it. More than almost any other business activity, networking has so many variables that it’s crucial to be realistic from the get-go, especially when you're trying to grow a .
People show up to networking events for all sorts of reasons. Whether you’re a business owner or happily employed, there’s a surprising amount of value to be found. But to really get the most out of it, you have to understand how to weave networking into your broader strategy, especially with marketing and social media.
Trying to pick winning investment funds feels a lot like searching for a needle in a haystack. And if you try to pick them based on recent hot performance, you’re more likely to end up disappointed than successful. It's a common challenge for anyone new to . So, it’s natural to think, why not just hire a professional?
If you're running an online business side hustle, you know that getting traffic is everything. More traffic means more potential sales, and that's the goal, right? One of the most powerful ways to get that traffic for free is through search engine optimization, or SEO. While paid ads can give you a quick boost, building a solid SEO foundation from day one is a non-negotiable part of the long game.
When you're starting a side hustle while working full time, the key to making customers happy is simple: understand them. People want to feel valued, whether you’re walking them through a process or just reminding them how important they are to your shop's survival. The first step in building a successful ecommerce side hustle is to get inside your customers' heads.
Millions of couples in the U.S. live together without being married, often blending their financial lives without realizing the potential consequences. If you’re living with your partner, it’s essential to think about how you’ll handle shared assets and expenses. Putting a plan in place isn’t about expecting the worst; it’s about protecting you both if the relationship ends.