So you’ve got a few ideas for a side hustle swirling around. That’s the fun part. But how do you figure out which one actually has the legs to become a real, money-making venture? The next step is to take a closer look and see which concept has the most potential before you decide to .
We’ve all heard it: “Do you want fries with that?” It’s McDonald’s most famous line, but it’s also a masterclass in business. Once you have an initial offer that gets customers in the door and cash in your hand, you’ve won half the battle. If you’ve done it right, you might even be profitable. But the real goal is to maximize what you earn in the short term. The answer is simple: you need to make more money from each transaction.
There’s a simple four-letter word that has torpedoed more great ideas and paralyzed more ambitious people than anything else in history. That word is fear.
We’ve all heard it a thousand times: success is all about being in the right place at the right time. It’s a comforting thought, suggesting that big breaks are a matter of luck or circumstance. But this idea is also incredibly dangerous. It teaches us to wait for success to come knocking instead of building it ourselves. It makes us believe that our situation matters more than our substance.
There are two things that really set humans apart. One is our opposable thumbs, a neat trick we share with a few other species like koalas and some tree frogs. But the second one? That’s all ours. It’s our ability to take in information and consciously make choices based on it. This power of choice is our single greatest asset.
There's a common belief that to succeed in business, you need to appeal to the largest possible market. But the truth is, there are riches in niches. Consider the Amalgamated Order of Real Bearded Santas, which held a convention for over 300 professional Santas—a niche within the already specific Santa niche. Every industry association, from national speaking groups to local chapters, represents a focused market ripe with opportunity for someone.
The philosopher Mencius once said that a mountain trail, if used, quickly becomes a path. But if you stop using it, grass blocks it just as fast. This is the perfect way to think about the email list for your . A common mistake people make when they is collecting contacts and then letting them sit. An email list is like a muscle; if you don't use it, it weakens. Your contacts forget who you are and why they signed up.