On social media, the main goal is to connect with your audience in a way that feels native to each platform. When you get it right, you’ll see engagement from customers climb, and you can leverage those relationships to expand your reach far beyond what you could achieve alone.
In the old days of retail, you’d set up shop on a busy street and design an eye-catching window display to draw people in. Today, your website and blog are that window display. You’ve put in the work to create a library of great content, but just like a shop owner waiting for customers, you can’t just sit back and hope people find you. The real growth begins when you start proactively engaging—not just with customers, but with the algorithms that decide who sees your work.
I've often heard from small business owners and people running a side hustle, "If I could just get people to try my product, I know they'd stick around for life." If that sounds familiar, you're not alone. But what if you could get that "try-before-you-buy" effect without actually giving away your core product for free?