Most people think of a side hustle as just a way to make extra cash—driving for Uber, delivering food, or picking up a few freelance gigs. But what if that’s the wrong way to look at it? A true side hustle business isn't about getting a second job; it's about building an asset that can eventually replace your first job. The key isn't just working more, but building something that can grow without you.
A doctor walked into the hospital room and spoke gently. "I'm going to give you a few minutes to say your goodbyes. When you’re ready, I’ll come back and turn off the ventilator."
When you think about what makes a team successful, it’s easy to focus on talent. But for Sir Alex Ferguson, widely considered the greatest soccer manager of all time, something else always came first: culture.
When I first got the chance to meet Christian Friedland, I was a bit starstruck. He was a big name at Chico State, one of the wealthiest people around, and I had learned a lot from his entrepreneurship seminars. So, when he called a few days after I won a local contest, I was thrilled. He suggested we grab dinner at Tres Hombres, a restaurant I’d actually built an app for. This was a huge step for what was essentially a dorm room operation, and I had no idea what to expect. My project was just a side hustle back then, but this meeting felt like it could be the start of turning my idea from a .
It’s a story we’ve all been sold. From magazines and TV to the highlight reels on social media, we’re constantly fed the idea that success is something that just —a sudden, overnight event that arrives with minimal effort or resistance. This myth is everywhere, shaping how we think about our own ambitions.
Every single day, you arrive at a crossroads. It’s not a dramatic intersection with flashing lights, but a quiet, subtle choice point you might miss if you’re not paying attention. Yet, what you decide right there profoundly shapes the satisfaction and happiness you find in life. It’s the difference between thriving and just getting by.
Ever watch someone truly gifted at their craft and think, “They were just born with it”? Whether it’s seeing Warren Buffett explain the market, Eric Clapton play a guitar solo, or Simone Biles perform a flawless routine, the gap between their ability and ours can feel impossibly wide. It’s easy to convince ourselves they have some secret ingredient, some innate talent that we simply don’t.