So you’ve got a few ideas for a side hustle swirling around. That’s the fun part. But how do you figure out which one actually has the legs to become a real, money-making venture? The next step is to take a closer look and see which concept has the most potential before you decide to .
If you’re looking to , you don’t need to invent something from scratch. The truth is, opportunities are all around you. It’s just a matter of learning how to see them. With the right mindset, you can brainstorm, borrow, or even steal a few promising ideas to get started.
An early mentor of mine used to say, “You can shear a sheep for a lifetime, but you can only skin it once.” This idea has been the foundation of nearly every business I’ve built, from fitness and software to what I do now.
We’ve all heard it: “Do you want fries with that?” It’s McDonald’s most famous line, but it’s also a masterclass in business. Once you have an initial offer that gets customers in the door and cash in your hand, you’ve won half the battle. If you’ve done it right, you might even be profitable. But the real goal is to maximize what you earn in the short term. The answer is simple: you need to make more money from each transaction.
Getting eyeballs on your product is one thing; turning them into paying customers is another challenge entirely, especially when you're just getting your off the ground. The key is to build a bridge from casual interest to a financial transaction, and one of the most effective ways to do that is with what you might call "Attraction Offers."
It seems to be a fundamental part of being human: we find real happiness when we’re working toward something that gives us a sense of purpose and growth. After a period of personal realignment, where you’ve hopefully cleared away old limiting beliefs, a new world of possibilities opens up. The big question becomes, what do you do with that freedom? How will you find that sense of fulfillment?
For most of my life, if you’d asked me what peace of mind looked like, I probably would have pictured something cliché, like meditating on a Tibetan mountaintop with the Dalai Lama. I never imagined I’d find it so much closer to home, thanks to a cognitive neuroscientist named David Vago.
There’s a simple four-letter word that has torpedoed more great ideas and paralyzed more ambitious people than anything else in history. That word is fear.
Decades ago, my mentor posed a simple question that took me years to fully unpack: “Are you a good person or a bad person?” My immediate answer was, “A good person,” but the real weight of that self-assessment didn’t hit me until much later.