The smartest strategies are often defined by the things you decide not to do. For anyone looking to build a successful content platform or side hustle business, the first step isn’t about chasing every trend. It’s about finding your unique sweet spot.
If you're trading hours for dollars, you're on a treadmill, not a path to wealth. It's a simple, direct trade: the moment you stop working, the money stops coming in. I grew up hearing the phrase, “You don’t work, you don’t eat,” and it perfectly captures this trap. This kind of time-based income is a dead end if your goal is real financial freedom. It's linear and can't build wealth quickly. Sure, there are exceptions, like a top NBA draft pick with a $12 million signing bonus, but if that’s you, you probably aren't reading this.
We tend to look down on pennies. Phrases like “penny-pinching” or “penny-wise and pound-foolish” are dripping with contempt. But writing off the humble cent is a huge mistake. Some of today’s most powerful business strategies and biggest opportunities are built on the very idea of thinking small.
When you're getting a new venture off the ground, especially when you're , the moment you get an offer accepted is exhilarating. But then comes the big question: how do you actually close the deal? Over the years, I've found there are really three paths you can take, but one of them is my go-to for its simplicity and effectiveness.