It was one of those simple ideas that hits you so hard you can't believe you missed it. "So you’re saying all I need to do is become a controller?" I asked, a light bulb switching on in my head.
Buying a software-as-a-service (SaaS) business can feel like a huge opportunity, but every investment carries risk. Going in blind is like flipping a coin and hoping for the best. But if you do your homework, you can confidently pick a winner and plant the seeds for incredible growth instead of just pouring your money down the drain. This is how smart operators approach in a .
When you’re thinking about buying a business, knowing what you’re looking for is everything. Making the wrong choice can be a disaster for your finances and your reputation. If you’re just getting started, it’s a good idea to explore different business models and industries to see what clicks with you.
For anyone involved in a new business startup, the conversation always seems to circle back to money. Specifically, how much you have and how much you need. The default goal for most is to land a huge round of venture capital, exit fundraising mode, and finally get to the work of building the company. But it’s rarely a one-and-done deal. That Series A often turns into a Series B, which then requires a Series C, and before you know it, your primary business has become the business of seeking startup funding.
After a big win at the DEMO conference put our business on the map, I figured the next step was obvious: hire more friends and scale our cold-calling efforts. I imagined that a larger team, combined with referrals and organic press, would multiply our revenue. I couldn't have been more wrong.
You’ve already done the tough part. You found a concept that works, figured out who your customers are, and started building a brand people recognize. But now you’re at a crossroads. To really grow, your venture needs to become more than just you. This is the moment where you transition from a personal project to a sustainable business—a shift that’s less about simply making more money and more about building an operation that can run without you handling every single detail. It’s the critical step in turning a .
A great side hustle sits at the intersection of three things: what you’re good at, what you love doing, and what people will actually pay for. If one of those pieces is missing, you’re on a fast track to burnout or an empty bank account. Finding one of the isn’t just about luck; it’s about a deliberate process of matching your personal strengths with real market needs. This is especially true when you're .
Pricing is the moment of truth. As marketing expert E. Raymond Corey once said, it’s the single point where every bit of your marketing effort comes into focus. Think of it like a farmer at harvest time. An entire year of labor hinges on that final act of gathering the crops. For a business, pricing is how you harvest the value you’ve painstakingly created. It’s the only way to bring in the revenue that keeps the lights on.
There’s an old saying: “You get what you pay for.” In the 1960s, this was especially true for credit cards. Carrying a Diner’s Club or American Express card wasn’t just about convenience; it was a status symbol, a piece of cachet that signaled a certain standing. The card companies made their money from annual fees.