Getting traffic to your website or blog is a huge win, but if you’re running an affiliate marketing side hustle, those visitors don't automatically translate into cash. You can get all the clicks in the world, but if your site isn’t set up to convert, you won't see many sales. This is where effective truly begins.
Getting your affiliate marketing journey off the ground can feel overwhelming, especially when you’re staring at a seemingly infinite number of niches. When you’re trying to build a new , it helps to see where other, more experienced marketers are finding success. Looking at established markets can give you a solid starting point.
After two decades in wealth management, with a background that spans from Georgetown Law to co-inventing the tech behind Priceline.com, I’ve learned that the most profound insights often come in small packages. We tend to think serious wisdom requires a dense, systematic narrative. But I’ve found that the ideas that stick with me most—the ones I still remember 20 years later—are often short, sharp, and to the point, much like the aphorisms of old thinkers or, in today’s world, a well-crafted tweet.
I’ve spent a lot of time making the case for technology stocks, so it’s a bit ironic that my whole investment journey started with HEICO, a company that’s anything but digital. It was HEICO’s combination of a low-cost advantage and a tiny slice of a massive market that really opened my eyes. It taught me to hunt for businesses with both a competitive moat and the potential for exponential growth. As it turned out, when I applied this lens to the market in the early 2000s, about 90% of the companies that fit were in tech. But that other 10% was fascinating.
One of the best things about the 21st century is how many different ways we have to sell things. Land is no different. Honestly, this entire wouldn't even be possible without the websites that specialize in selling properties. It all started with platforms like Amazon and eBay a couple of decades ago, and now there’s an online marketplace for just about everything.
Do you get a genuine thrill from finding a great deal? I’m not just talking about a casual appreciation for a sale. I mean, are you the person who will visit a store multiple times, eyeing that one item you want, just waiting for the price to drop before you even think about buying it?
There’s a point where making more money doesn't make you any happier. Hedge fund manager Ray Dalio talks about this—the law of diminishing returns. Once you have enough, chasing more can have negative consequences. It’s a lesson I had to learn the hard way.
Ever notice how some furniture stores seem to be “going out of business” every few months? It’s a classic move because, as unsubtle as it is, it works. Deals, discounts, and limited-time offers are powerful tools for getting customers to finally make a purchase.
Even if you’ve built an amazing product, money doesn't just magically appear. You have to go out and make the sale. It’s time to channel your inner Girl Scout.