
What If Your Competitors Weren't Your Biggest Threat?
One of the most straightforward ways to get a business off the ground is to find something people are already doing and simply do it better. Not everyone is sitting on a world-changing idea, but many of us have looked at a product or service and thought, “Why doesn’t it work way?” That single question can be the seed for a profitable venture. Plenty of huge companies, from Amazon Echo to Instagram Stories, have earned millions by offering a fresh take on an existing concept. But this strategy comes with a catch.







