When you think about online marketing, search engines are probably the first thing that comes to mind. They're incredibly popular with both businesses and customers for a reason—they deliver fast, accessible results. But a truly effective goes much deeper than just search. Let's walk through some other powerful methods you can use.
Think of insurance as a financial safety net. Its whole purpose is to shield your assets from a catastrophe that could derail your future. Whether it’s your house, your car, or your ability to earn an income, insurance is there to prevent a financial disaster. The key is to figure out how much risk you can comfortably handle on your own and then insure the rest.
Before I became the Founder and CIO of Capital Innovations, before my work was featured in , and long before I wrote , I was the youngest of five kids growing up south of Pittsburgh. My worldview wasn't shaped in a classroom; it was forged at the family dinner table.
You've already put in so much work, but this is just the start. Now you have to become a master juggler, a full-fledged freelancer. I think of it as spinning multiple plates while wearing several different hats all at once. The plates represent all the different projects you’re working on, and the hats are the various roles you have to step into, beyond just being the expert at your craft.
Closing your first deal as a freelancer is a huge milestone. Take a moment to celebrate that win. But before you dive into the work, it's smart to pause and make sure your work environment is actually set up to help you succeed. This is a crucial step when from home.
You’ve landed an interested customer. They liked your proposal enough to schedule a second meeting, and now it’s time to close the deal. But before you walk into that room, there’s a little more homework to do.
This is where the rubber meets the road. It’s that moment you have to switch from passively marketing your new venture to actively selling. For many people just starting a side hustle, the word “selling” can feel a little pushy or uncomfortable. It’s easy to find other things to do, like organizing your files or catching up on admin tasks.
An essential part of is figuring out how to talk about it. This isn't just about what you sell; it's about who you are. The values you hold are just as much a part of your product as your actual skills. You are the brand.
Getting potential customers to pick you is always an uphill battle if you don’t genuinely understand what they want and need. This isn't just about knowing the market you’re in—it’s about adopting a client-first mindset and being able to answer the question, “Why should they choose me?”