
Why Your Side Hustle Needs a Customer Avatar
Before you write a single line of code, design a logo, or even settle on a final product, there's a foundational step that can make or break your entire venture. Whether you want to or build a full-fledged , you first need to know exactly who you're trying to reach. This isn't about guesswork; it's about creating a detailed profile of your ideal customer, often called a "customer avatar" or buyer persona.