If you’re looking to , you don’t need to invent something from scratch. The truth is, opportunities are all around you. It’s just a matter of learning how to see them. With the right mindset, you can brainstorm, borrow, or even steal a few promising ideas to get started.
I once walked up to a car rental counter to pick up a vehicle I’d reserved for $19 a day. I handed my ID to the smiling agent, who quickly told me, “Hmm. It looks like we don’t have the car you reserved. We have an equivalent, but… you’re a big guy. Would you prefer a roomier pick-up truck instead?”
The idea of love feels timeless. While the English word is only about 800 years old, the concept itself is woven into the history of nearly every culture, from the ancient Greeks to the Persians. It’s a cornerstone of every major religion and seems to have been with us since the dawn of civilization. Love is the force that brings us together, giving us strength in hard times and rallying us toward something bigger than ourselves. It’s the classic theme in stories passed down through generations: good versus evil, love versus hate. Maybe these ideas resonate so deeply because we all feel those opposing forces within ourselves.
There’s a simple four-letter word that has torpedoed more great ideas and paralyzed more ambitious people than anything else in history. That word is fear.
"Good luck with that." "Beginner's luck." "You lucky dog."
Before you can successfully start a side hustle, there's often a crucial mental shift that needs to happen first. Think of it as a reboot for your perspective. The framework I'm about to share is anything but accidental; it’s built on over 3,000 hours of deep research into neuroscience and cognitive psychology, designed to give you the mental tools needed when starting a side hustle while working full time.
Most of us have a few scattered memories from early childhood, maybe a birthday party or playing outside, probably from around age four or five. What we can’t recall, however, is how our brains actually operated back then. It’s easy to assume they worked just like they do now, but that couldn’t be more wrong.
Have you ever caught yourself in a loop of self-doubt? That feeling when you desperately want to achieve something, but you just can't seem to make it happen because you're your own worst enemy. How many times have you talked yourself out of a great idea?
It’s a frustratingly common story: your business seems to have all the right pieces in place. The product is solid, the pricing makes sense, and people seem interested. Yet, the sales just aren’t there. The number one reason so many businesses struggle isn't a fundamental flaw in their model—it’s a breakdown in the art of selling.