Social Media Marketing

2025-10-30

Moving Your Marketing Team From Chaos to High-Impact

If you're in marketing, you’ve probably felt it. The endless meetings debating an annual plan that feels irrelevant the day it’s finished. The frustration of working in silos, where your team’s priorities clash with everyone else’s. The big-bang campaigns that take months to plan, months to execute, and are then declared a "success" using whatever vanity metrics look best. It often feels like the entire system of business marketing is designed to slow you down.

Startup

2025-10-30

How Agile Thinking Fixes a Broken Marketing Strategy

There’s never been a better time to be in marketing. Seriously. The explosion of technology has armed us with thousands of tools and platforms, giving us a direct line to attract, engage, and delight customers in ways we could only dream of 20 years ago. With social networks and search engines, our reach is practically unlimited. The digital world is an infinite canvas, and we have every tool imaginable to create something amazing.

Startup

2025-10-30

When Your Marketing Team Is Drowning in Chaos

Here’s a hard truth for anyone in marketing today: the old playbook is broken.

Startup

2025-10-29

I Said No to a $25 Million Buyout Offer for My Startup

When Brian from HubSpot kicked off the financial talk, he mentioned they were thinking of spending somewhere between twenty and thirty million dollars to acquire my company.

Startup

2025-10-29

The Unvarnished Truth About Building a Startup

I once thought I had an idea that was going to change the world of marketing. I was sure we were building software every business needed, something that would launch my company, Moz, into the stratosphere. I was wrong.

Startup

2025-10-29

When Company Values Are Just Hollow Words on a Wall

It’s easy to get cynical about "company values." Most of us have worked at a place where the values are little more than nice-sounding words on a plaque in the lobby. They feel hollow because, in practice, they often are. In a startup company, this disconnect can be especially damaging. Values typically fail in one of three ways, and each one reveals a deeper truth about what an organization actually prioritizes.

Startup

2025-10-29

From Bootstrapping to VCs: Funding Your Startup

You’ve got a promising idea, maybe a side project that’s starting to feel like the real deal. The next big hurdle is figuring out how to fund it. Turning a great concept into a legitimate startup company requires capital, and finding the right kind of startup funding can feel like navigating a maze.

Startup

2025-10-29

The Unsexy Side of Startup Funding

So, you have a killer idea for a business startup. You’ve built a pitch deck, maybe even got some early traction, and now you’re ready to chase down serious capital. But here’s the thing they don’t always tell you: securing startup funding isn’t just about a polished presentation. Before any serious investor writes a check, they’re going to put your company under a microscope in a process called due diligence.

Startup

2025-10-29

What Really Matters When Raising Startup Funding

You’ve refined your approach and put in the work to make sure your business is set up for success. You have a solid vision and you're ready to find the capital that will take it to the next level. So, what do you actually need to start talking to investors? And how do you prepare those materials to get the best possible outcome?

Startup