Social Media Marketing

2025-10-29

What Investors Want Before They Write a Check

When you’re trying to turn a promising idea into a viable business, your entire world revolves around hitting the next milestone. Every bit of effort is about raising enough capital not just to reach that next goal, but to have a cushion for the inevitable surprises and a budget to market for the next round of startup funding. It's a game of levels. Even if your grand vision is an IPO or a legacy business, you have to win the level you’re on right now.

Startup

2025-10-24

Why Manchester United's Manager Fired His Star Players

When you think about what makes a team successful, it’s easy to focus on talent. But for Sir Alex Ferguson, widely considered the greatest soccer manager of all time, something else always came first: culture.

Startup

2025-10-24

My Biggest Mistake Was Behaving Like an Ostrich

Looking back, my biggest professional mistake was behaving like an ostrich when I should have been a lion. In business, and especially in a volatile , being an ostrich will get you killed. This is how to avoid that fate.

Startup

2025-10-24

Why the Frame Matters More Than the Product

I used to have a love affair with a specific clothing brand. Seriously, you could find me dressed in their stuff from head to toe. My obsession started a few years back when I learned about the founder’s story—his vision, his insane attention to detail, and the creative wizardry he put into every piece. This brand wasn’t just about clothes; it was about one-of-a-kind designs for daily life, and yeah, they came with a premium price tag.

Startup

2025-10-24

How a Silly Slide Became Our Best Marketing

There’s a business principle that can make your brand’s message travel ten times further on a fraction of the budget, and it’s all about embracing the absurd. I learned this firsthand when I launched my first marketing company at twenty years old. It was a classic a story that grew way too fast for me to handle. Just a year in, I took a $300,000 investment from our biggest client.

Startup

2025-10-24

The Counterintuitive Rule for Changing Someone's Mind

There’s a fundamental rule of communication that, once you grasp it, can completely transform your ability to negotiate, resolve conflicts, and genuinely change people’s minds. It also shines a light on why so many of our arguments go nowhere. This principle is a game-changer for anyone running a or trying to get a off the ground.

Side Hustle

2025-10-19

Don't Buy a SaaS Startup Without Checking These 3 Things

Buying a software-as-a-service (SaaS) business can feel like a huge opportunity, but every investment carries risk. Going in blind is like flipping a coin and hoping for the best. But if you do your homework, you can confidently pick a winner and plant the seeds for incredible growth instead of just pouring your money down the drain. This is how smart operators approach in a .

Startup

2025-10-19

How Seller Financing Can Get Your Startup Sold Faster

When it's time to sell your business, you just know. It’s a gut feeling—maybe you’re feeling burned out, or maybe you’re just ready for the next challenge. Whatever the reason, once you decide to sell, you need to act. The startup world moves incredibly fast, and to get the best deal for your company, you have to keep pace.

Finance

2025-10-19

What Startup Due Diligence Is Really Like

Nothing kills the high of an acquisition offer quite like due diligence. It’s a long, draining, and often nerve-wracking process. After celebrating the big offer, it can feel like a sudden shock to the system. Having been through two acquisitions myself, I can tell you that while it's definitely a grind, there’s a way to get through it without losing your mind. And that’s what I want to walk you through.

Startup