It’s staggering to see how much money is pouring into digital marketing. Companies are shifting massive chunks of their advertising budgets online, with social media ad spending growing by over 45% in a single year. By 2019, it was an $18.4 billion industry in the U.S. alone. Everyone’s in, especially on Facebook, which now commands a huge portion of all digital ad dollars.
As W. Edwards Deming once said, “If you can’t describe what you are doing as a process, you don’t know what you’re doing.” This hits home when you’re navigating the world of digital marketing. It's easy to get overwhelmed by all the options. Many businesses just throw their hands up and outsource everything to an agency, and there’s nothing wrong with that. But I’m guessing you’re here because you want to build that expertise in-house. When you understand the process, you can own your and use agencies more effectively, telling them exactly what you need.
If you're running a business, you know the feeling: the social media content hamster wheel. It never stops spinning. You constantly need new material, which pulls you away from all the other things your business needs. It’s a common challenge, especially when you’re just or getting a off the ground.
Answering the call of entrepreneurship, whether you're launching a or rethinking an established company, requires a specific mindset. As spiritualist Meister Eckhart said, you must "be willing to be a beginner every single morning." Adopting this fresh perspective is crucial for building a marketing approach that actually works in today's digital world.
“One’s destination is never a place, but a new way of seeing things.”
Mike Tyson famously said, “Everyone has a plan until they get punched in the mouth.” In the world of business, the marketing landscape is that punch, and it’s always in motion. Sometimes the changes are slow, like continents drifting apart. New platforms, strategies, and audiences gradually emerge. Other times, the ground shifts so violently that you have to rethink everything you thought you knew.