Startup

2025-10-18

The Sales Strategy That Turns Shopping Into a Game

Everyone who’s ever shopped for clothes knows the dilemma. You find the perfect item, but you can’t shake the feeling that it will be on sale next week. Retailers count on this uncertainty. With markups ranging from 100% to 500% over wholesale, their pricing strategy puts the customer at their mercy. You can either pay the price you see today or walk away, never knowing if or when a discount might appear. The more you want something, the more you’re expected to pay.

Startup

2025-10-18

The Old-School Guide to New Social Media Networking

The social media landscape can feel like a crowded party where everyone is shouting. With so many platforms out there, it’s tempting to just skip the whole thing, assuming you don’t have time to do it right. But here’s the good news: you don’t have to be everywhere. The real strategy is picking the right channels for your business and sticking with them. This is about being smart with your social media marketing, not just being loud.

Startup

2025-10-14

An Honest Look at Different Online Marketing Tactics

When you think about online marketing, search engines are probably the first thing that comes to mind. They're incredibly popular with both businesses and customers for a reason—they deliver fast, accessible results. But a truly effective goes much deeper than just search. Let's walk through some other powerful methods you can use.

Startup

2025-10-14

Getting Your Business Noticed on Search Engines

You’ve done the hard work of building an attractive, user-friendly website for your business. The problem is, launching a site is like opening a store in the middle of a desert—if no one knows how to find you, it doesn’t matter how great it is. This is a common hurdle for any new . In a market crowded with thousands of well-designed websites, simply existing isn’t enough.

Startup

2025-10-10

Thinking About Startup Funding? Read This First

Before you start polishing your pitch deck and lining up investor meetings, it’s crucial to get your head in the right place. Getting your expectations, your math, and your strategy straight from the beginning can make all the difference when you’re looking for .

Startup

2025-10-10

How I Left a Prestigious Law Firm for a Tech Startup

It all started on August 13, 2008. Fresh out of law school in Spain, I moved to the United States with my brother Bernardo, who is still my best friend. With our parents’ encouragement, we landed in New York, and I’ll never forget that first taxi ride into Manhattan. As we stared out the windows, completely amazed, our driver, Luigi, shared his life story in a thick Italian accent.

Startup

2025-10-10

What Starting Your Own Freelance Business Is Really Like

To really get what freelancing is about, it helps to see how it stacks up against a traditional job. The single biggest difference? Accountability. As an employee, you answer to your boss. As a freelancer, you answer to yourself. It’s a simple distinction that changes everything about how you work, get paid, and plan your life.

Startup

2025-10-10

Building a Digital Marketing Strategy for Your Startup

For any new business to succeed today, you have to play to your strengths to connect with the right audience. The most direct path to achieving this is by using a solid to fuel your growth. But with so many options out there, it can be tough for a to figure out where to begin. That’s where I can help.

Startup

2025-10-09

A Simple Way to Boost Team Motivation

As a leader, some of the most powerful concepts for growth aren't directives—they're discussion starters. If you want to elevate your team's mindset, the best way is to guide them through a conversation and let them arrive at the key insights themselves.

Startup