Startup

2025-10-30

Moving Beyond Silos: How Agile Reshapes Marketing Teams

Getting marketing teams on the same page can feel like an uphill battle. At a high level, everyone agrees that alignment is crucial, but when you dig into the day-to-day work, things get complicated. We ran into this exact problem when we started shifting our own team toward an Agile approach. While the marketing department was excited, the rest of the company was skeptical. They just didn't see how this new way of working would solve anything.

Startup

2025-10-30

Building a Marketing Engine That Thinks Like a Startup

In many companies, the marketing department feels like it’s constantly playing catch-up. A quick-reaction team gets spun up to handle a PR crisis, then another team collaborates with product managers to bake marketing into the launch. The industry shifts, a new competitor emerges with a cheaper model, and marketing is again tasked with leading the response. While the company might thrive, the internal feeling is often one of chaotic reactivity, not proactive strategy.

Startup

2025-10-30

Is Your Marketing Really Agile?

Most marketers would agree that being agile is a good thing. We praise the idea of failing fast, we talk about being data-driven, and we champion simplicity. But there’s often a huge gap between saying these things and actually putting them into practice. We’ve all seen managers who encourage risk-taking but are quick to penalize the first person whose experiment doesn’t pan out.

Startup

2025-10-30

Moving Your Marketing Team From Chaos to High-Impact

If you're in marketing, you’ve probably felt it. The endless meetings debating an annual plan that feels irrelevant the day it’s finished. The frustration of working in silos, where your team’s priorities clash with everyone else’s. The big-bang campaigns that take months to plan, months to execute, and are then declared a "success" using whatever vanity metrics look best. It often feels like the entire system of business marketing is designed to slow you down.

Startup

2025-10-30

How Agile Thinking Fixes a Broken Marketing Strategy

There’s never been a better time to be in marketing. Seriously. The explosion of technology has armed us with thousands of tools and platforms, giving us a direct line to attract, engage, and delight customers in ways we could only dream of 20 years ago. With social networks and search engines, our reach is practically unlimited. The digital world is an infinite canvas, and we have every tool imaginable to create something amazing.

Startup

2025-10-30

Why Traditional Marketing Fails (And What Works Instead)

It feels like we’re living in a golden age for marketers. We have an explosion of technology at our fingertips—social networks, search engines, and thousands of software tools that give us unlimited reach and innovative ways to connect with customers. Marketing, once seen as the “arts and crafts department,” now often sits at the heart of the business, driving customer experience and delivering valuable insights.

Startup

2025-10-30

When Your Marketing Team Is Drowning in Chaos

Here’s a hard truth for anyone in marketing today: the old playbook is broken.

Startup

2025-10-29

I Said No to a $25 Million Buyout Offer for My Startup

When Brian from HubSpot kicked off the financial talk, he mentioned they were thinking of spending somewhere between twenty and thirty million dollars to acquire my company.

Startup

2025-10-29

The Day I Turned Down a $25 Million Offer to Buy My Company

In the thirteen years we’d been building Moz, we only ever got one serious acquisition offer. It all went down over 24 freezing cold hours in Washington, D.C.

Startup