Startup

2025-10-31

Why Where You Work Matters More Than What You Do

It’s easy to get caught up in the grind of improving our skills, but what if the biggest lever for success isn’t the skill itself, but the context in which we apply it? This idea, along with a powerful framework for making better decisions and a clear-eyed look at what it truly takes to build great teams, has fundamentally changed how I approach my career and personal life. It all starts with a bit of strategic thinking & philosophy—learning not just to visualize success, but to prepare for failure.

Startup

2025-10-31

Building Teams That Aren't Afraid to Fail

We love the myth of the eureka moment—the brilliant flash of insight that changes everything. But in reality, true innovation is rarely born from a single breakthrough. The real work of building high-performance teams has less to do with genius and more to do with a relentless strategic thinking & philosophy focused on small, continuous improvement.

Startup

2025-10-31

Why Psychology is Your Biggest Business Advantage

It turns out that keeping customers engaged can boost their happiness, retention, and conversions by over 25%. This isn't just about good service; it's about understanding the deep-seated psychological drivers that influence how people feel about a brand. From building trust through transparency to managing the anxiety of the unknown, the most successful companies have mastered the art of perception.

Startup

2025-10-31

Why Perception Is More Powerful Than Reality

I was wandering through a Barnes & Noble in Los Angeles a while back, just observing, when something hit me: a surprising number of self-help books are now covered in curse words.

Startup

2025-10-31

Using Persuasion in Your Digital Marketing Tactics

When it comes to small business growth, mastering a few core digital marketing tactics can make all the difference. At the heart of it all is the timeless skill of copywriting and persuasion. It’s not about slick tricks; it’s about understanding human psychology to build connection and trust. Getting this right is fundamental to boosting your sales and influence. Let's dive into some practical strategies that you can apply to your emails, sales pages, and overall marketing.

Startup

2025-10-31

Beyond Formulas: A Better Way to Write Sales Copy

An effective piece of sales copy starts with a single, powerful idea articulated in a crystal-clear sentence. Think of it as your "Copy Thesis."

Startup

2025-10-30

Choosing Your Workflow: Scrum, Kanban, or a Mix of Both

Any marketing team knows the pain of constant context-switching. New priorities pop up, interrupting the people doing the actual work, and everything grinds to a halt. The single best thing you can do for your team's productivity is to protect them from these interruptions.

Startup

2025-10-30

My Playbook for Turning Followers into Paying Customers

It’s easy to get caught up in the vanity metrics of social media—the likes, the shares, the follower counts. But at the end of the day, those numbers don’t pay the bills. The real goal for any business is to turn that online attention into tangible results. This shift requires a focus on Direct Response Social Media Marketing, a strategy designed not just for engagement, but for action. It’s about building a system for consistent Lead Generation & Sales Conversion, and it’s more straightforward than you might think.

Startup

2025-10-30

Managing Your Marketing Work with Agile Methods

If you’ve ever felt like your marketing team is juggling too many priorities, constantly switching tasks, and struggling to show real results, you’re not alone. The modern marketing landscape is a frantic mix of shifting customer needs, emerging channels, and endless requests from stakeholders. It’s easy to get caught running on a hamster wheel of activity without making any real forward progress.

Startup