setting up as a freelancer

2025-10-08

The Formula That Ended My Freelance Cash-Flow Roller Coaster

It can all start with a simple conversation. I was walking to dinner with Josh Turner at an affiliate mastermind when he turned to me and said, “I’d like to buy your company.” He’d heard I was thinking about selling, and something about his directness felt right. Our companies were mirror images—his focused on LinkedIn, mine on Facebook. We shared the same values about taking care of our teams and clients, and our visions for a healthy work-life balance were perfectly aligned. He was ready to make a move, and frankly, so was I.

Side Hustle

2025-10-08

Forget Likes: How to Get Real Sales From Social Media

It’s staggering to see how much money is pouring into digital marketing. Companies are shifting massive chunks of their advertising budgets online, with social media ad spending growing by over 45% in a single year. By 2019, it was an $18.4 billion industry in the U.S. alone. Everyone’s in, especially on Facebook, which now commands a huge portion of all digital ad dollars.

Startup

2025-10-08

How Old-School Marketing Saved My Failing Freelance Business

My marketing agency was losing money, and I was losing the joy of running it. I felt like I was working incredibly hard for free, constantly competing on price in a crowded market of local agencies that promised to do everything for everyone. I was a commodity, and the cheapest commodity always wins. I knew something had to change.

Side Hustle

2025-10-07

A Realistic Look at AI for Content Marketing

Back in 1951, Alan Turing, the father of modern computing, wondered what would happen if a machine could think more intelligently than we do. That question feels more relevant than ever today, especially in the world of marketing. Artificial intelligence sits in a fascinating spot, blending human-like creativity with technological power. For any small business or solo entrepreneur without unlimited resources, this is an exciting prospect—a way to do more with less.

Side Hustle

2025-10-07

Build Your Community Before Chasing Influencers

Zig Ziglar famously said, “You don’t build a business. You build people, and people build the business.” While he was likely talking about employees, that wisdom applies perfectly to modern marketing. Building relationships with influencers who become genuine advocates for your brand is one of the most powerful ways to scale through word-of-mouth.

Side Hustle

2025-10-07

Why Your Customers Should Create Your Marketing Content

If you're running a business, you know the feeling: the social media content hamster wheel. It never stops spinning. You constantly need new material, which pulls you away from all the other things your business needs. It’s a common challenge, especially when you’re just or getting a off the ground.

Side Hustle

2025-10-07

The Only Marketing Channel You Actually Own

For nearly three decades, people have been declaring email marketing dead. Yet, here we are, and email is as vital as ever, powering everything from booking confirmations to internal office communication. As a marketing tool, its reach is undeniable. Some e-commerce brands see as much as 20 percent of their total revenue come directly from email campaigns.

Side Hustle