When you first start a side hustle, it’s easy to get caught up in the visuals—the logo, the website colors, the fonts. While those things matter, your brand is so much more than that. Think of it as your business’s identity. It’s the sweet spot where how you want the world to see you meets how the world sees you. Your job is to make sure those two perspectives align.
Before you write a single line of code, design a logo, or even settle on a final product, there's a foundational step that can make or break your entire venture. Whether you want to or build a full-fledged , you first need to know exactly who you're trying to reach. This isn't about guesswork; it's about creating a detailed profile of your ideal customer, often called a "customer avatar" or buyer persona.
Getting eyeballs on your product is one thing; turning them into paying customers is another challenge entirely, especially when you're just getting your off the ground. The key is to build a bridge from casual interest to a financial transaction, and one of the most effective ways to do that is with what you might call "Attraction Offers."
For most of my life, if you’d asked me what peace of mind looked like, I probably would have pictured something cliché, like meditating on a Tibetan mountaintop with the Dalai Lama. I never imagined I’d find it so much closer to home, thanks to a cognitive neuroscientist named David Vago.
There’s a simple four-letter word that has torpedoed more great ideas and paralyzed more ambitious people than anything else in history. That word is fear.
"Good luck with that." "Beginner's luck." "You lucky dog."
We’ve all heard it a thousand times: success is all about being in the right place at the right time. It’s a comforting thought, suggesting that big breaks are a matter of luck or circumstance. But this idea is also incredibly dangerous. It teaches us to wait for success to come knocking instead of building it ourselves. It makes us believe that our situation matters more than our substance.
Ever watch someone truly gifted at their craft and think, “They were just born with it”? Whether it’s seeing Warren Buffett explain the market, Eric Clapton play a guitar solo, or Simone Biles perform a flawless routine, the gap between their ability and ours can feel impossibly wide. It’s easy to convince ourselves they have some secret ingredient, some innate talent that we simply don’t.
As a leader, some of the most powerful concepts for growth aren't directives—they're discussion starters. If you want to elevate your team's mindset, the best way is to guide them through a conversation and let them arrive at the key insights themselves.