Zig Ziglar famously said, “You don’t build a business. You build people, and people build the business.” While he was likely talking about employees, that wisdom applies perfectly to modern marketing. Building relationships with influencers who become genuine advocates for your brand is one of the most powerful ways to scale through word-of-mouth.
If you're running a business, you know the feeling: the social media content hamster wheel. It never stops spinning. You constantly need new material, which pulls you away from all the other things your business needs. It’s a common challenge, especially when you’re just or getting a off the ground.
For nearly three decades, people have been declaring email marketing dead. Yet, here we are, and email is as vital as ever, powering everything from booking confirmations to internal office communication. As a marketing tool, its reach is undeniable. Some e-commerce brands see as much as 20 percent of their total revenue come directly from email campaigns.