Think back to when you were a toddler. At that point in your life, the way your mind was wired was pretty much perfect. It didn't come loaded with flawed programming that held you back or warped your sense of self. Nobody had taught you about limiting beliefs yet. For most of us, that was the last time we were truly set up to build the life we wanted, free from all the negative conditioning that came later.
We are living in an era of unprecedented information. In the last fifty years, the dawn of the digital age has caused an explosion of knowledge and data. Every single day, we collectively generate about 1.15 trillion megabytes of new data—a fact I found in a quick 45-second Google search. To put that in perspective, we create more new information in a 24-hour cycle than all of our ancestors did over millions of years.
Have you ever caught yourself in a loop of self-doubt? That feeling when you desperately want to achieve something, but you just can't seem to make it happen because you're your own worst enemy. How many times have you talked yourself out of a great idea?
I heard a story recently that perfectly captures the journey most entrepreneurs face. A young man’s mother looked at him and said something he dreaded hearing: “You are going to have to go back to being a waiter at Red Lobster.”
It’s a frustratingly common story: your business seems to have all the right pieces in place. The product is solid, the pricing makes sense, and people seem interested. Yet, the sales just aren’t there. The number one reason so many businesses struggle isn't a fundamental flaw in their model—it’s a breakdown in the art of selling.
In the rush to master the latest digital marketing trends, it's become common to hear that old-school media is dead. But reports of its death have been greatly exaggerated. While everyone else is fighting for attention in crowded digital spaces, a smart few are finding incredible returns by going against the grain.
One of the oldest secrets in copywriting is to join the conversation that’s already happening inside your potential customer’s head. An easy way to figure out what that conversation is about is to simply look at what people are talking about.