One of the best parts of my week happens when I go live on Facebook to open my mail. I’m usually joined by a mix of coaching students and people curious about land investing. There’s a real excitement in turning on the camera and just diving into the day’s mail, completely unscripted.
You’ve seen the ads. A guy in a breezy floral shirt sips a margarita by a sprawling mansion pool and tells you, “This could be your life.” The scene cuts to him leaning against a red Ferrari, a stunning woman on his arm. Then, he’s in a high-rise office with ocean views, clicks a single button on his laptop, and yawns, “Done for the day! Man, I’m tired.”
Do you get a genuine thrill from finding a great deal? I’m not just talking about a casual appreciation for a sale. I mean, are you the person who will visit a store multiple times, eyeing that one item you want, just waiting for the price to drop before you even think about buying it?
Starting a land investing business might sound complex, but I've broken it down into a five-step system that works. This is the exact process I use to generate wealth, and it all comes down to a simple, repeatable formula. Once you complete your first deal, you just reinvest the profits and do it all over again.
Ever notice how some furniture stores seem to be “going out of business” every few months? It’s a classic move because, as unsubtle as it is, it works. Deals, discounts, and limited-time offers are powerful tools for getting customers to finally make a purchase.
So you’ve got a great idea and you know who you want to sell it to. That’s a fantastic start, but it’s not enough to build a real business. To bridge the gap between concept and customer, you have to shape your idea into a compelling offer—something with a clear promise, a persuasive pitch, and a specific price.
It seems to be a fundamental part of being human: we find real happiness when we’re working toward something that gives us a sense of purpose and growth. After a period of personal realignment, where you’ve hopefully cleared away old limiting beliefs, a new world of possibilities opens up. The big question becomes, what do you do with that freedom? How will you find that sense of fulfillment?
Decades ago, my mentor posed a simple question that took me years to fully unpack: “Are you a good person or a bad person?” My immediate answer was, “A good person,” but the real weight of that self-assessment didn’t hit me until much later.
It’s a story we’ve all been sold. From magazines and TV to the highlight reels on social media, we’re constantly fed the idea that success is something that just —a sudden, overnight event that arrives with minimal effort or resistance. This myth is everywhere, shaping how we think about our own ambitions.