Don't Just Build an Email List, Build a Business
The philosopher Mencius once said that a mountain trail, if used, quickly becomes a path. But if you stop using it, grass blocks it just as fast. This is the perfect way to think about the email list for your . A common mistake people make when they is collecting contacts and then letting them sit. An email list is like a muscle; if you don't use it, it weakens. Your contacts forget who you are and why they signed up.
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