I recently got an email from a coaching client who was hitting a wall. He’d been putting in the work on his new venture for three months but wasn't seeing the progress he’d hoped for. Frustration was setting in, and he started to wonder if the whole thing was a mistake. He asked the one question every person with a side hustle eventually asks: "When is it time to quit?"
Have you ever wondered why some people and companies make it big while others just fizzle out? It often boils down to how their leaders think. Take Apple’s old slogan, “Think different.” That wasn't just clever marketing; it was a mission statement that captured the company’s entire philosophy. Steve Jobs wasn't just building computers—he was sparking a movement. He saw a future driven by a community of creative people ready to change the world. His purpose, his “why,” was always bigger than the processors and hard drives he was selling.
One of the best things about the 21st century is how many different ways we have to sell things. Land is no different. Honestly, this entire wouldn't even be possible without the websites that specialize in selling properties. It all started with platforms like Amazon and eBay a couple of decades ago, and now there’s an online marketplace for just about everything.
When you're getting a new venture off the ground, especially when you're , the moment you get an offer accepted is exhilarating. But then comes the big question: how do you actually close the deal? Over the years, I've found there are really three paths you can take, but one of them is my go-to for its simplicity and effectiveness.
So you got an accepted offer on a piece of land. The excitement is real, and you’re probably ready to declare yourself a real estate investor. But before you do, there’s some important work ahead. This is the due diligence phase, where you ask two critical questions: Is this really the right price? And is this truly a good deal?
One of my weekly rituals perfectly captures my entire business model: opening a huge stack of mail. In one envelope, I’ll find an offer letter I sent out, returned with an angry message scrawled across it. Someone will tell me my $1,100 offer is an insult for a property they claim is worth $35,000. I just laugh and toss it in the trash. That’s just part of the process.
One of the best parts of my week happens when I go live on Facebook to open my mail. I’m usually joined by a mix of coaching students and people curious about land investing. There’s a real excitement in turning on the camera and just diving into the day’s mail, completely unscripted.
You’ve seen the ads. A guy in a breezy floral shirt sips a margarita by a sprawling mansion pool and tells you, “This could be your life.” The scene cuts to him leaning against a red Ferrari, a stunning woman on his arm. Then, he’s in a high-rise office with ocean views, clicks a single button on his laptop, and yawns, “Done for the day! Man, I’m tired.”
Before you write a single line of code, design a logo, or even settle on a final product, there's a foundational step that can make or break your entire venture. Whether you want to or build a full-fledged , you first need to know exactly who you're trying to reach. This isn't about guesswork; it's about creating a detailed profile of your ideal customer, often called a "customer avatar" or buyer persona.