There are two things that really set humans apart. One is our opposable thumbs, a neat trick we share with a few other species like koalas and some tree frogs. But the second one? That’s all ours. It’s our ability to take in information and consciously make choices based on it. This power of choice is our single greatest asset.
Before you can successfully start a side hustle, there's often a crucial mental shift that needs to happen first. Think of it as a reboot for your perspective. The framework I'm about to share is anything but accidental; it’s built on over 3,000 hours of deep research into neuroscience and cognitive psychology, designed to give you the mental tools needed when starting a side hustle while working full time.
Most of us have a few scattered memories from early childhood, maybe a birthday party or playing outside, probably from around age four or five. What we can’t recall, however, is how our brains actually operated back then. It’s easy to assume they worked just like they do now, but that couldn’t be more wrong.
In the rush to master the latest digital marketing trends, it's become common to hear that old-school media is dead. But reports of its death have been greatly exaggerated. While everyone else is fighting for attention in crowded digital spaces, a smart few are finding incredible returns by going against the grain.
There’s a great quote from George Herbert that goes, “Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” This idea has never been more relevant for digital marketing.
As W. Edwards Deming once said, “If you can’t describe what you are doing as a process, you don’t know what you’re doing.” This hits home when you’re navigating the world of digital marketing. It's easy to get overwhelmed by all the options. Many businesses just throw their hands up and outsource everything to an agency, and there’s nothing wrong with that. But I’m guessing you’re here because you want to build that expertise in-house. When you understand the process, you can own your and use agencies more effectively, telling them exactly what you need.
Zig Ziglar famously said, “You don’t build a business. You build people, and people build the business.” While he was likely talking about employees, that wisdom applies perfectly to modern marketing. Building relationships with influencers who become genuine advocates for your brand is one of the most powerful ways to scale through word-of-mouth.
On social media, the main goal is to connect with your audience in a way that feels native to each platform. When you get it right, you’ll see engagement from customers climb, and you can leverage those relationships to expand your reach far beyond what you could achieve alone.
If you're running a business, you know the feeling: the social media content hamster wheel. It never stops spinning. You constantly need new material, which pulls you away from all the other things your business needs. It’s a common challenge, especially when you’re just or getting a off the ground.