Brené Brown once wrote, “Owning our story can be hard but not nearly as difficult as spending our lives running from it.” And man, am I tired of running. For most of my life, money has been a topic I’ve run from. It’s been a source of trauma and anxiety, rarely representing anything positive. When it did, it was usually just a temporary illusion I’d built to fool myself.
It’s just after 4 a.m., and I’m already up. Today is shaping up to be a big one in the markets, with some serious volatility expected around 8:30 a.m., and I don't want to be late to the party. A strong cup of Earl Grey tea is helping me get dialed in as I get ready to scan the charts, maybe to make up for getting a late start yesterday.
On Fridays, my trading day almost always wraps up by noon. Today, I'm clocking out even earlier for a chiropractic appointment. If I'm in a position when it's time to head out around 10:45 A.M., I'll just let my automatic orders manage it. After that, I’m heading up to Orlando for an internet marketing seminar—a three-hour road trip from my place in South Florida, which I actually enjoy. I just put on an audiobook and go.
Getting to my desk before 6:00 A.M. is a small win, but these little victories are what build confidence. It’s easy to get discouraged after a sick day or a late start, but in trading, confidence is your most valuable asset. Lose that, and even the best strategy won't save you. I’m focusing on stringing together a few well-prepared sessions to get back into my rhythm.
You’ve landed an interested customer. They liked your proposal enough to schedule a second meeting, and now it’s time to close the deal. But before you walk into that room, there’s a little more homework to do.
This is where the rubber meets the road. It’s that moment you have to switch from passively marketing your new venture to actively selling. For many people just starting a side hustle, the word “selling” can feel a little pushy or uncomfortable. It’s easy to find other things to do, like organizing your files or catching up on admin tasks.
You've done the hard part—you’ve defined your service, set your prices, and are ready to go. Now comes the step that trips a lot of people up when : finding paying customers. It feels intimidating, but the truth is, the foundation for your client list is probably already sitting in your pocket.
An essential part of is figuring out how to talk about it. This isn't just about what you sell; it's about who you are. The values you hold are just as much a part of your product as your actual skills. You are the brand.
How you feel about your work and its place in your life is a huge deal. Before you can build a freelance career that’s both rewarding and exciting, you have to do the internal work of understanding yourself—your boundaries, your needs, and your motivations. When you first , this self-reflection is the most critical step.